Head Of Audience Development, Thomson Reuters Foundation


We are seeking a Head of Audience Development with a strong track record of delivering digital growth to oversee the Foundation’s Social Media, Audience, and Digital Marketing functions.

You will drive innovation and champion audience-focused, data-informed decision making across the organization with a remit that spans editorial and corporate functions. This is an exciting opportunity to lead a high-performing team at a pivotal time for the Foundation.

In 2022 we will launch a new editorial digital product aimed at purpose-driven professionals; we will roll out a new AI-powered analytics platform across the newsroom; and we will develop paid and email marketing strategies for corporate and thought leadership programmes including TrustLaw, Inclusive Economies and Trust Conference.

The Audience Development team supports both Editorial and Corporate teams, helping our newsroom and services to understand and grow new communities.

The ideal candidate will have a mix of experience in newsrooms, agencies, corporates, and/or charities.

About the Role:

As our Head of Audience Development at the Thomson Reuters Foundation, you will:

Strengthen the Social Media, Audience, and Digital Marketing teams by providing expert strategic and practical guidance leading to audience growth across multiple platforms, both editorial and corporate.

Oversee the development and the implementation of audience acquisition and growth strategies for the Foundation’s news digital product.

Evangelise the use of SEO and data to inform editorial decision making, upskilling staff and providing support when needed

Work with the Editor-in-Chief, Deputy Editor, and Section Editors to identify opportunities to drive readership growth

Work with the Director of Product & Technology to translate audience and newsroom needs into products that our readers will love

Work with the Directors of Comms, TrustLaw, Media Freedom, and Inclusive Economies to promote our services to different stakeholder groups growing audiences accordingly.

Identify opportunities to innovate in digital spaces and succeed on new platforms

To be our Head of Audience Development, you will likely have:

A proven track record of delivering growth on social media platforms and websites

A deep understanding of SEO, data analysis, and analytics tools

Experience with paid marketing (Facebook, Twitter, LinkedIn, Google)

Experience with email service providers (Mailchimp, Campaign Monitor, etc)

Excellent managerial skills with the ability to lead whilst retaining and nurturing talent

An obsession with planning and being organised

Strong interpersonal and communication skills.

Ability to work well under pressure and collaboratively, delegating accordingly

Please be advised that the deadline for submitting applications is 11:59pm GMT on 3rd December 2021.

What’s in it For You?

At the Thomson Reuters Foundation, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair and informed.

A Unique Approach: Our expertise in media and the law is world class; we combine the power of both to address the critical issues faced by humanity.

Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now.

Benefits: We offer competitive salary packages and market-leading benefits.

Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.

About Thomson Reuters Foundation

The Thomson Reuters Foundation is corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and the USA, we work to advance media freedom, foster more inclusive economies, and promote human rights. Through news, media development, free legal assistance and convening initiatives, we combine our unique media and legal services to drive systemic change.


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